Free online content….not anymore!

Sometime back the New York Times (NYT) announced that it would start charging readers for access to its online content beyond 10 articles.  In other words you would have to be a digital subscriber to have full access to all of NYT’s content.

Smithsonian has a new article on why readers will shy away from their favorite websites if they are charged a fee for all the wrong reasons.  They cite a recent study, which the authors claim is probably the first of its kind related to psychological & economic theory of fairness to consumer responses on the Internet.  The entire paper entitled Paying for What Was Free: Lessons from the New York Times Paywall by Jonathan E. Cook and Shahzeen Z. Attar can be accessed here for free!

Meanwhile the Telegraph announced recently that it has finally unveiled a more palatable model where readers can access up to 20 free articles before digging into their wallets, unlike the NYT which according to the Telegraph went ‘cold turkey’.

Have you been reading the NYT lately?

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One thought on “Free online content….not anymore!

  1. I may be wrong, but I thought that the New York Times would still let people read articles to which a third party linked. The idea is that if there’s a paywall in front of everything, no one will link to them, and they’ll lose influence. So if you go to some place that links to their articles (like following this Twitter account: https://twitter.com/freeNYTimes ), and then click to the article, they’ll let you in. But maybe they’ve changed their policy?

    From a revenue perspective, the online edition makes money from both advertising and subscriptions. If the paywall keeps too many people out, they’ll lose advertising revenue. So it is a delicate balance.

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